07973 987 779

info@bellpepperdesign.com

Workshops
& training

a business workshop hosted by Bell Pepper Design

Marketing, Business Writing, Branding & Social Media

Could you or your staff benefit from some marketing training? We provide video remote or in-person training in most of the marketing services that we provide. These workshops are 3 hours in duration and are suitable for 1-10 delegates, but we can take more if you have them, at no extra cost.

If you want a tailored bespoke workshop, we can modify the workshop to suit your business, your current marketing objectives and the skillset of your current staff. And our costs are transparent.

Prices

Video Remote Workshop (Zoom) - £500

In-Person 3hr Workshop - £650

Travel costs may apply for in-person Workshops depending on your location.

Workshops

Branding
your business

This lively interactive workshop will give you an insight into what branding means for your business and provide you with the tools to fine tune your brand and image to make a big difference to your business success.

  • Understanding your brand and brand values
  • Developing your brand
  • Projecting your product, message and image
  • Review your brand / logo / image
  • Actions to take forward

This workshop is suitable for start-ups and pre-starts but also for existing businesses looking to rebrand or refresh their brand.


Writing
done right

Staring at a blank page or screen? Waiting for the words to come to you? Does your writing meander and miss the point? The written word is all important and all powerful - it has to achieve so many things - catch the attention of the reader, interest them, inform them and inspire them to act. If you are responsible for writing emails, press releases, newsletters, social media posts or the entire content for a website, this workshop is for you. We will cover the following:

  • Email writing
  • Press releases
  • Newsletters
  • Website content
  • Setting the tone of your writing
  • Knowing your audience
  • Planning your copy
  • Filling the blank page
  • Testing your copy

Delegates are invited to submit a recent piece of copy (preferably a flier/newsletter/brochure) prior to the workshop for review and feedback.


Marketing
for small businesses

Every time you send an email, post on social media, write a letter or even pick up the phone – you market your business and you need to get it right. There are many strands to the marketing discipline and this compact, interactive workshop will help you discover cost-effective, result-driven methods that you can immediately mobilise, capitalising on what you do already and exploring all the areas of the discipline specifically for small businesses, such as:

  • Business copywriting*
  • Email marketing
  • Website and social media*
  • Branding*
  • Marketing communications planning*

However big, small or non-existent your marketing budget is, you will come away from this workshop with valuable actions that you can implement immediately to drive your business forward, retain existing clients and build new ones.

* We also run separate workshops in these topics which will deliver finer detail in each subject than time will allow in this workshop.


The internet
for your business

This workshop is aimed at pre-starts, start-ups and small businesses who are either planning to build a website or have a website which is not truly delivering its potential It is ideal for those who find themselves outside their comfort zone when it comes to IT and the Internet, or those who are comfortable using IT but don’t know how to make the most of it for their business. You may be just starting in business and know that a website is an essential marketing tool. Or you may have embraced the web within the last few years, had a website built and there it sits, out there in the ether effectively ‘gathering dust’ and not bringing in enquiries or business. In this workshop, we will give you the broad basics on making the internet work for your business and will cover areas such as:

  • Domain registration and name selection
  • Planning your website and developing your spec
  • Finding a website designer or going it alone
  • Structure and navigation
  • Email marketing
  • Social networking
  • Copywriting for the web
  • Search engine optimisation
  • Tips, tricks and recommendations

You will come away from this workshop with a much better understanding of what the internet can and should do for your business, and ready to start the process of developing a new site or redeveloping your old one.


Websites
working for you

This workshop is aimed at pre-starts, start-ups and small businesses who are either planning to build a website or have a website which is not truly delivering its potential. It is ideal for those who find themselves outside their comfort zone when it comes to IT and the Internet, or those who are comfortable using IT but don’t know how to make the most of it for their business. You may be just starting in business and know that a website is an essential marketing or sales tool. Or you may have embraced the web within the last few years, had a website built and there it sits, out there in the ether effectively ‘gathering dust’ and not bringing in enquiries or business. In this workshop, we will give you the broad basics on getting started online and making your website work for your business. We will cover areas such as:

  • Domain registration and name selection
  • Planning your website and developing your spec
  • Finding a website designer or going it alone
  • Web building platforms and hosting
  • Setting your budgets and your expectations
  • Structure and navigation
  • Email marketing
  • Social networking
  • Copywriting for the web
  • Search engine optimisation

You will come away from this workshop with a much better understanding of what the internet can and should do for your business, and ready to start the process of developing a new site or redeveloping your old one.